Featured Work

Designing a more sustainable dormitory experience to build healthier and happier communities for migrant workers and employers

Winner of Fast Company 2023 Innovation by Design - Best Asia Pacific Design
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Winner of Singapore Good Design Mark 2023 - Experience Design

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Featured Work

Designing a more sustainable dormitory experience to build healthier and happier communities for migrant workers and employers

Winner of Fast Company 2023 Innovation by Design - Best Asia Pacific Design

Winner of Singapore Good Design Mark 2023 - Experience Design

Singapore Good Design 2023
Find out more
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We are a strategic design practice that guides companies through their innovation journey, crafting realities from possibilities.
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We create delightful products, services, and experiences with an unflinching commitment to human-centred design to unlock value for customers, businesses, and organisations.

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Our Clients

We work with businesses
and organisations to make change a reality.

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Agency

Make brave leaps, not blind ones.
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We are a strategic human-centred design practice that guides companies through their innovation journey.

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Design-led Research

The journey from chaos to clarity

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Design and Protoyping

The petri-dish of innovation

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Business & Design Strategy

The art and science of decision making

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It’s In The Work

Brave leaps with brave clients

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Supporting customers to reclaim the power of their insurance policy

Insurance

Parentwood: helping carers of young children with special needs see the wood for the trees

Lien-Foundation

Redesigning the experience of a beloved Malay-language news institution.

SPH
Our Approach

The right people and methodologies to guide organisations
through change

  • Who we are
    Our work is only as good as the people behind it.
  • What we believe
    We live out a set of foundational values in our work.
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  • What we do
    Our team comprises experts in a multitude of disciplines.
  • How we do it
    We work with clients in a nimble and iterative manner.
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Our Capabilities

Uncover deeper customer insights and game-changing perspectives

  • Ethnographic Research
  • Experience Audit
  • Trend & Cultural Research
  • Competitive & Market Analysis
  • Business Analysis
  • Data Analysis
  • Qualitative Analysis
  • Design from Day One
  • Quantitative Research

Sense-make and synthesize
validated learnings into actionable and impactful opportunities

  • Audience Segmentation & Persona Development
  • Opportunity Mapping & Prioritisation
  • Hypothesis Generation & Management
  • Service Design, Systems Mapping & Ideation
  • Value Proposition Definition
  • Product Roadmap Definition
  • Customer Journey Mapping
  • Design Conceptualisation
  • Organisational Design & Change Management
  • Creative process and leadership coaching

Iterate and validate ideas and concepts through prototyping to bring tested solutions to the real world

  • Interaction, UX/UI Design
  • Comms and Branding Design
  • Physical & Digital Product Design
  • Environment & Spatial Design
  • Business Model Innovation
  • Digital and Physical Prototyping
  • User Testing and Usability Testing
  • Performance Measurement

Our expertise is underpinned by a strong global and local network of subject matter experts and partnerships across multiple industries. We use the latest tools and technologies, including AI-based technology.

Get In Touch

Make brave leaps with us! But first, tell us who you are.